If All Your Friends Jumped Off A Bridge

by | Mar 17, 2008 | Blog, Uncategorized

I watched a fascinating program over the weekend on the Discovery Channel about the power of the brain in extreme situations. One of the topics covered was harnessing the power of dreams. It seems when we dream, the brain's logic center is turned off, keeping us from...

Finding the "Why" in Your Business

by | Feb 9, 2008 | Blog, Uncategorized

Simon Sinek is a consultant whose goal is to inspire businesses to great things by helping them discover why they do what they do. He says that all businesses know what they do, but few actually know why they do it. Businesses that only know what they do are only able...

Sales and Marketing are not the Enemies!

by | Jan 27, 2008 | Blog, Uncategorized

Too many optical professionals hold sales and marketing in contempt, partly because so many sales and marketing professionals employ questionable tactics and engage in deceit. But, for some reason, many believe the acts of selling and marketing are beneath them and...

Service with a Smile

by | Jan 11, 2008 | Blog, Uncategorized

Ben McConnell at Church of the Customer points out a fine example of how HomeMade Pizza, a Chicago pizzeria, builds a customer experience though simple expressions of appreciation and interest in feedback; the kind of customer experience people talk about. You can...

Marketing Your Optical on YouTube

by | Dec 1, 2007 | Blog, Uncategorized

[youtube KIceRvSxn18] YouTube can be a fun and effective way to market your optical business, particularly if you are targeting a younger demographic (although the YouTube demographic is getting older every day). Even if your production does not become the next viral...