by Keith Benjamin | Nov 28, 2007 | Blog, Uncategorized
ECP Magazine has published in this month’s issue a blog entry I made awhile back regarding my argument for use of the word customer over patient in optical. Paul King, an optician and column writer for ECP thinks I missed the key point which is "caring", when caring...
by Keith Benjamin | Nov 28, 2007 | Blog, Uncategorized
For many small businesses, including most in the optical industry, the purpose of a website is not to sell, but rather to provide additional avenues whereby customers can find your business. The internet is becoming an increasingly important medium in which to make...
by Keith Benjamin | Nov 15, 2007 | Blog, Uncategorized
Today Seth Godin riffs about marketers that conceal versus marketers that reveal. I think marketers of businesses both small and large, in fact all of us, have been trained to put our best face forward and to conceal our faults. Many take this right up to and even...
by Keith Benjamin | Nov 5, 2007 | Blog, Uncategorized
An ABC affiliate in Fort Worth did what can only be considered a hit piece last week in which they had bifocal prescriptions filled at WalMart, Costco, Target, and LensCrafters then had three optometrists inspect the resulting lenses to determine if they met their...
by Keith Benjamin | Nov 5, 2007 | Blog, Uncategorized
Now that we are back on daylight savings time and many are commuting home in the dark, it is important to remind eyecare consumers about what they should and should not do to improve their vision while driving at night. Here are six tips to help do just that: 1. Never...
by Keith Benjamin | Oct 24, 2007 | Blog, Uncategorized
The feature article in this month’s Eyecare Business magazine declares offering free optical services such as frame adjustments, nose pad replacements, screw tightening, etc. is bad for business. The author argues that these value-added services somehow diminish the...
